One of my school projects was to redesign a website that I did not care for. I found The "Old Town" Shaving Company's website. It looks to me; they are trying to market themselves to a 1900’s feels with a country/western look. But it seems the person that was in charge of this project did not know what he/she was doing. This looks very disorganized. So, basically I tried to keep the style they are going for.
I did redesign the logo. I felt a stretched logo is going to turn of customers. After then I condensed the site into a few categories that I felt was truly important. Too me, it just felt that the designer(s) put too much in the site without any real direction. I decided to show a few pages I wanted to give a feel how I would design the entire site so I did it as someone would go thru the buying process as a brand new customer.
The "Old Town" Shaving Company's Official Site
I decided to add mock-ups for all the webpages that I created. I also added a homepage for smartphones and tablets. I wanted to give an idea what this would look like in real life.
For the logo, I debated about using classic signage or item found in a shaving store. I had an interest to explore two option that would keep the same feel the company was going for. I liked the traditional signage I help to set the tone of what the company wanted. I could see this a lot of my ideas being used as a part of the store if I was designing it back then. But, I also liked things found in a barber shop like brushes. To me, it also gave a feeling of what to store was going for. So they both seemed logical for what how the store are marketing themselves.
With the two options for the logo, I ultimately decided on the sign option. I thought I had two good ideas for a logo that would be appealing. I liked the hanging sign idea a lot to me it emphasized their look a little more and I thought it was more universal. Although, I did like the option for elements of a store. I looked at it since they are marketing themselves as a store with a western/county and/or turn of the 1900’s century style, then why not try to be as authentic as I can for a website.
For this page, I thought about rollovers that that gave an average rating and/or other information. But, I decided against it because I thought this was a bit too modern it is not used very much anyways so I felt it was pointless. Also, I thought it would break the tone of an older style.
For details on the product, I thought what would help the customer the most. I added detailed information the product. I also added reviews from customers and some other products that would be useful if this was not exactly what they were looking for.
For these pages, I treated them the same because their pages where the consumer would input information and that is it. I like the current idea of keeping the background greyed out this keeps it simple and makes it easier for the consumer to know what to look for. I really was not planning to do anything modern; this is my only exception. I purposely did not want modern website design because I wanted to keep the theme the store had. So, I was trying respect the theme they are using. However, these two pages are my exception. I chose a modern look on these pages because I felt this is getting common these days and it would be expected eventually from customers. Yes, having a dated look can be attractive but having a dated site is unattractive. I decided to blend old and new together. Also, by juxtaposition the two different styles, old and a modern they should avoid giving a dated look to the site.
These are pretty standard pages I decided to keep with the standard look. This seemed to work for the company and I think that the audience would be very receptive for this.
To keep the country/western look, I decided to use western typefaces. These were to be used for the headline only. For the body I went with a traditional typeface readability was my main concern. Since our eyes tire easily after a while when we read long decorative typefaces, I thought a traditional san-serif font would work best. Also, I thought if I used too much of the western theme it would lose a broader audience. If overdone it could be look as upon very negativity. I wanted to keep the feel of the original website but I wanted to make sure it would be appealing enough to a wider audience. I understand to try first for the intended audience but I also felt that toning it down a little could have a broader appeal and I don’t think the intended audience would drive away too many of their main core of an audience.
For my logo, I chose gold for the symbolism when we think of gold. Which is money, and certain amount of success. To me, people want to see something that gives a feeling that the company will be around for some time.